In the past month, all major brands of early autumn 2011 (Pre-fall 2011) series has been full debut. The importance of pre-season series on Needless to say, because sales data show that it has accounted for seasonal sales throughout the brand over 60%. So you can say for sure that these big-name pre-season series is almost the most commercial designers of the year that season and also the most stressed and wear resistance. I think this season with some key words to make some important trends in comments, in no particular order, only the trend in the commercial extract. Anyway, this is the 2011 autumn and winter will be a preview of women.
Key words a, jackets
I said before, the entire pre-season series in the brand's share of seasonal sales volume has been important, it is clear that this is a designer who is well aware. In the autumn and winter sales, the highest priced jackets and no doubt the most commercial value of a single product, so the jacket is the designers must flourish in the early autumn a series of. From the iconic Burberry Prorsum trench coat-style jacket to a double-breasted jacket or a Chanel Pringle chimney collar coat, regardless of coat, jacket or warm wool single product, emphasizing the quality of the jacket is the right choice for this season.
Key words Second, color
Pre-season series of course, bright colors and sharp contrast with, because emotions are always vacation can give designers the most interesting unbridled color. BCBG Max Azria Guy Bourdin's photographs from color inspiration to modern geometric blocks of color express the appearance of Marxism, black-based color, filled with hot pink, peacock blue to yellow, green, red, and brilliant color. Another example is the Diane von Furstenberg, full color is 70 years of conflict, from the orange, caramel brown, brick yellow to emerald green and blue mint; a strong visual impact that their products are easy to come out this season highlight.
Key words three, stacked
Always some kind of pre-season series of "easy" style of interpretation, both lazy, relaxed or casual drape; single product is relatively simple, and wear layered interludes are almost all designers products. Pringle from London from the 60's minimalist style, or layered on top of Reed Krakoff with cascading style campaign to have the exotic style of Max Azria layers, length, thickness between the "easy" multi-layered wear this season the best type! Source
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